In today’s digital age customers want fast and efficient service that allows them to get what they need effortlessly. Self-service can play an important part in this, enabling routine enquiries to be dealt with quickly and efficiently. More complex enquiries can then be fed into the contact centre for the more personal touch. By getting the communication mix right you can increase productivity and efficiency within the organisation and keep your customers happy.
It is easy to get self-service wrong but you can also reap significant rewards if you get it right.
To find out more download our six habits guide to get the best our of your self-service.
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